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Food and beverage brands

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Digital Shelf Insights

Crash Course: Breaking Down FDA Labeling Requirements for Grocery Brands

Consumer food spending is at its highest level in more than four decades. According to the U.S. Department of Agriculture (USDA), U.S. consumers spent 11.3% of their...

Ecommerce Research and Data

Navigating Regulatory Compliance: The Essential Role of Accurate Product Information in Grocery Retail

The U.S. grocery retail market remains strong, with in-store sales topping $880 billion in 2023, and e-retail revenue crossing the $920 million mark, according to Statista.

Omnichannel Commerce Strategy

Why Omnichannel Commerce Is Now Essential for Food and Beverage Brands

For food and beverage brands, sustained success in the online-first market means standing out from the crowd with an omnichannel approach that creates interconnected customer

Ecommerce Trends

Top Consumer Trends Shaping Food, Beverage, and Alcohol

From a renewed push for wellness to a growing concern for product ingredients and sourcing, several new consumer trends in the food, beverage, and alcohol space will spur...

Ecommerce Trends

Ecommerce Keywords: What Food and Beverage Consumers Are Searching For

Consumers are no longer craving the same old, same old from the food and beverage industry.

Customer Voices

Carrie Mesing of Danone: How We Syndicated More Than 1,000 Products in 90 Days

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that." — Carrie Mesing, Director of...

Customer Voices

Drew Lewis of SMNutrition: How We Scaled for Ecommerce and Doubled Gross Revenue

When I first came to SMNutrition in 2019, the company was run by a very small team. We had 35 products, and most of the ecommerce platforms we were working on did not even...

Customer Voices

Sheri Stoller of Trilliant: How To Take Back Your Digital Shelf

"I lean on Salsify all the time — from their customer success team and my onboarding team to my account managers. They have been with me every step of the way, ensuring we...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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