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Holiday strategy 2024

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Marketing

7 Creative Black Friday Marketing Strategies for Brands

If you’re a fan of the Olympics, you know just how exciting it can be when the starting pistol points to the sky. The air is heavy with anticipation among track stars on the...

Product Page Optimization

How To Build a Winning Amazon Strategy for the Holidays

Believe it or not, the holidays are (almost!) almost here for brands. A successful holiday shopping season requires early planning — and if you’re not starting now, you’re...

Artificial Intelligence

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

Holiday Strategy 2024

How To Create the Best Retail Product Display for the Holidays

While James Edgar might not be a household name today, his efforts played a major role in ensuring a certain white-bearded, jolly fellow became one. Edgar was a...

Holiday Strategy 2024

What Is the Best Ecommerce Team Structure for the Holiday Season?

Speed is an essential factor in driving holiday sales. Why? Every single moment during the holiday shopping season is a potential sales opportunity.

Holiday Strategy 2024

Is Your Product Content Ready for Holiday Ecommerce? Last-Minute Checklist

Brands must have engaging, complete, and thorough product experiences to meet holiday shopping demands.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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