REQUEST DEMO

Hero Shape

Home improvement brands

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Home Improvement Brands

Sonesh Shah of Bosch: The Changing Home Improvement Buying Journey

The home improvement industry, which is traditionally entrenched in the brick-and-mortar tradition, experienced huge digital channel gains in the last year.

Product Page Optimization

5 Tool Brands Shaping the Future of Ecommerce

If someone wanted to purchase a power tool 20 years ago, they’d drive to their local hardware store or big-box retailer. Then, they’d carefully review their options, chat...

Product Page Optimization

Product Detail Page Examples: Winning Home Improvement Brands

Within highly saturated markets like off-the-shelf home improvement, brand manufacturers that use in-depth, immersive, below-the-fold content, also called enhanced content...

Home Improvement Brands

Case Study: Shurtech Delivers Best Product Pages Across Sales Channels

The majority of people have used a Duck Tape, FrogTape, or Painter’s Mate Green at some point in their lives. These are all brands of ShurTech, a subsidiary of ShurTape...

Home Improvement Brands

Top Ecommerce Trends for Home Improvement Brands

From upgrading living spaces — ranging from sensible to lavish — to improving comfort or aesthetics (or both), home improvement brands will always have a steady stream of...

Home Improvement Brands

Case Study: Moen Improves Data Quality and Efficiency With the Salsify GDSN Data Pool

Moen Incorporated, a subsidiary of Fortune Brands, is a leading North American faucet brand with thousands of residential and commercial products sold on Lowe’s, The Home...

Most Popular

View all Posts

Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.