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Household goods brands

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Product Page Optimization

Winning Product Page Examples: Household and Brands

Different retailers call enhanced content by different names: Amazon calls it A+ content, and Walmart calls it rich content.

Ecommerce GTM Strategy

How To Accelerate Time to Market on Top Grocery Channels

The increase in demand for consumer packaged goods in the last several years has exposed weaknesses in the go-to-market process for brands.

Expert Insights

Here's Why ePacks Offer Enormous Opportunities for Brands

The logistical aspects of bundling different SKUs together may seem like a non-starter for ecommerce teams, forcing them to ask many questions.

Omnichannel Commerce Strategy

What Are the Top Ecommerce Challenges for CPG Brands?

Consumer packaged goods (CPG) companies have historically seen success selling in traditional brick-and-mortar retailers.

Essential Digital Shelf Best Practices From a Global Household Brand

After a global household brand leveraged Salsify to launch its first digital shelf team and drive innovation across its organization, we had the opportunity to catch up with...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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