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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Expert Mike Moumoutjis Explains How Brands Become Shopper Favorites

The digital landscape is increasingly fragmented and saturated. Hundreds (if not thousands) of products compete in the same category. Even if your brand is a market leader,...

Omnichannel Commerce Strategy

Ask Ecommerce Experts: Will COVID-19 Online Shopping Habits Remain?

The only certainty within ecommerce right now: Consumers are buying online at an unprecedented rate. While the extent of impact for individual brands varies considerably...

Omnichannel Commerce Strategy

How A/B Testing Can Help Drive Ecommerce Performance

The pressure to be present on the ever-increasing number of digital channels has transformed commerce in recent years, but some brands are undertaking this journey somewhat...

Omnichannel Commerce Strategy

Why CPG Brands Must Leapfrog to Digital Transformation Amid COVID-19

The ongoing COVID-19 crisis has wholly upended the channel mix strategy for consumer packaged goods (CPG) brands. Between empty grocery store shelves and shelter-in-place and...

Omnichannel Commerce Strategy

How Brand Manufacturers Can Prepare for a Post-COVID-19 World

The “new normal” we all currently find ourselves in is only temporary. At some point in the (hopefully) near future, our lives will return to some semblance of the “old...

Omnichannel Commerce Strategy

3 Options for Diversifying D2C Fulfillment on Amazon

Amazon is a highly desirable partner for brands to market and sell products to consumers. When it comes to product search, 46.7% of consumers start their product searches on...

Omnichannel Commerce Strategy

The True Business Cost of Labor-Intensive Go-to-Market (GTM) Processes

The retail landscape is continually evolving as consumers gain even more control over how, when, and where they shop. It’s both an exciting opportunity and a challenge for...

Omnichannel Commerce Strategy

Case Study: Samsonite Centralizes Product Information With Agility

Samsonite has long been a trendsetter. For nearly 110 years, the brand has been the dominant force behind luggage and travel accessories. Though older companies are sometimes...

Omnichannel Commerce Strategy

Home Goods Brand Uses Insights for Triple-Digit Growth in 3 Months

A midsize home goods provider that markets more than 70 well-known brands to over 30 retailers revamped its digital strategy in 2019 — resulting in a year-over-year sales...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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