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    Omnichannel commerce strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Omnichannel Commerce Strategy
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    2 minute read

    VIDEO: How To Improve Your Product Page with Enhanced Content 101

    Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify...
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    Omnichannel Commerce Strategy
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    2 minute read

    The Dangers of a PIM-Only Approach [VIDEO]

    If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Leading Brands Transform to Win Market Share

    The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to...
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    Omnichannel Commerce Strategy
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    5 minute read

    Case Study: Mars Consolidates Its Data to Fuel the Digital Shelf

    Over its 108-year history, Mars, Inc. has expanded into several verticals, including confectionery, pet food, and other food products, that touch the lives of millions of...
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    Omnichannel Commerce Strategy
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    6 minute read

    Case Study: How Symmons Industries Cut Time To Market

    Manufacturers have shaped technological innovation and growth since the Industrial Revolution in the U.S. With the rise of the digital shelf, however, some well-established...
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    Omnichannel Commerce Strategy
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    4 minute read

    Ecommerce Challenges for Beauty Retailers

    Today’s beauty industry emerged from diverse roots. And, while a few major beauty brands rose to the top and solidified their control through traditional advertising...
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    Omnichannel Commerce Strategy
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    3 minute read

    Ecommerce Challenges for Home & Garden Brands

    Traditional home and garden brands are facing pressure from new competitors who sell online. Established brands must adapt or risk losing significant market share in their...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Mars Consolidated its Data to Fuel the Digital Shelf

    Mars, Inc became the $35 billion conglomerate it is today by expanding its portfolio and selling some of the biggest brands in the world. However, for every brand within this...
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    Omnichannel Commerce Strategy
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    2 minute read

    The First Mover Advantage for Food Service | At the Whiteboard

    In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce...
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