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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

HP Delivers Customer Service on the Digital Shelf With Salsify Chat

When it comes to purchasing personal computers or printers, consumers often have a lot of specific questions. That’s why tech giant HP has made delivering best-in-class...

Omnichannel Commerce Strategy

How a Career In Ecommerce Can Be The Key To The C-Suite

We’ve heard it time and time again, ecommerce is the future of retailing. With ecommerce sales representing 12% of global retail sales in 2018, and projected to increase to...

Omnichannel Commerce Strategy

36% of the Top 25 Food Brands are Salsify Customers

Salsify-enabled brands like Campbell’s, Barilla, McCormick, and Heinz achieved top-25 ranks in a recent L2 study on high-performing food brands. Product page and Amazon...

Omnichannel Commerce Strategy

How to Focus on Ecommerce Customer Experience

Trend pieces about the death of retail come out weekly it seems: Toys R Us shutters, Sears files for bankruptcy, RadioShack closes, malls are dying. Millennials and Gen Z...

Omnichannel Commerce Strategy

The Team Members You Need For Ecommerce Success

If there’s one thing we know by now, it’s that ecommerce is a team sport. When you consider all of the moving pieces that need to come together to deliver sales and...

Omnichannel Commerce Strategy

Creating Personalized Experiences at a Global Scale

It’s no surprise that more and more shopping takes places online. Case in point: this year, Alibaba's Single's Day brought in $31 billion over the course of 24 hours. While a...

Omnichannel Commerce Strategy

How to Champion Digital Transformation Across Your Organization

Digital will influence 40% of all B2B transactions in the coming year. In addition, the ecommerce market for business-to-business manufacturers is forecasted to grow by 22%...

Omnichannel Commerce Strategy

Product Information Management Trends

Forrester Research released its 2018 PIM Wave a few months ago and the full report fit into a larger 4-year shift product information management is seeing. Watch this video...

Omnichannel Commerce Strategy

How to Calculate the ROI of Product Content

It’s the time of year when the final ink on your budget for next year is not yet dry. You may find yourself in many conversations looking back at how the year has gone and...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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