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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Holiday Ecommerce Checklist | Are Your Product Pages Ready?

With Labor Day behind us, your brand has (hopefully) mapped out and finalized the list of products you plan to sell during the holiday season. What should come next to ensure...

Omnichannel Commerce Strategy

How Gerson Grew YoY Digital Sales by 77% & Expanded Retailer Orders

Managing a global supply chain and over 10,000 SKUs across two divisions and multiple brands requires centralized and accessible product information. For home and seasonal...

Omnichannel Commerce Strategy

How to Drive Adoption of Digital Change at Your Organization

A study byThe McKinsey Global Institutefound that only 18% of businesses in the United States are operating at their digital potential. No matter the industry you are is...

Omnichannel Commerce Strategy

Whiteboard Video: Continual Optimization on the Digital Shelf

Speed is everything on the digital shelf. With private labels from Amazon and digital upstarts launching daily with faster time-to-market strategies, traditional brands are...

Omnichannel Commerce Strategy

Another Record Breaking Prime Day: What You Need to Know

Another Prime Day has passed, and the numbers indicate it was (yet again) a record breaking day for the e-tail giant with over $4.2 billion in sales. There were hiccups (site...

Omnichannel Commerce Strategy

How to prepare your digital shelf for better holiday sales

The Takeaway: Our newest guide will help your brand grow sales during the holiday season by implementing four actionable initiatives to help you ensure December ecommerce...

Omnichannel Commerce Strategy

The State of Influencer Marketing

As social media gained prominence in our daily lives over the last 10 years, so did brands desire to capture and utilize users with massive followers to promote their...

Omnichannel Commerce Strategy

Rising Ecommerce Pop-Ups and How They're Changing Shopping Experiences

When it comes to ecommerce first brands, a sign of success in disrupting their market is opening a brick & mortar location. We’ve seen this with Warby Parker, Bonobos,...

Omnichannel Commerce Strategy

How to Market in a World of "Ego"systems

Selling to today's consumer requires a good deal of empathy, flexibility and responsiveness. Equipped with mobile phones and plugged into social networks today's consumer has...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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