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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

4 ways your toy brand can win this holiday season

Takeaway: With the holiday season just a few months away, toy brands should prepare their toy catalog marketing now by building a trusted central source of content and strong...

Omnichannel Commerce Strategy

Managing Product Content for Hardline Goods

Consumers need to find the correct product specs for your full catalog no matter where they shop. Distributors and retailers want a reliable source of your product...

Omnichannel Commerce Strategy

Improve your ROI with a better product content process

No matter what you sell, your profit margins are impacted by the number of products shoppers return. According to the National Retail Federation (NRF), in 2015 Americans...

Omnichannel Commerce Strategy

4 Key Takeaways About Google Manufacturer Center

Better product content can improve your rank on Google Ecommerce companies need to make sure that consumers have easy access to all the information they might want...

Omnichannel Commerce Strategy

How to protect your brand identity

You’re a brand who’s built an identity for decades, maybe even 100+ years. The internet has caused a major disruption in how your brand is able to communicate with your end...

Omnichannel Commerce Strategy

3 Ways To Improve the Customer Experience in Omnichannel Retail

Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were...

Omnichannel Commerce Strategy

How Rawlings Readied Its 130-Year-Old Brand for Ecommerce

Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are...

Omnichannel Commerce Strategy

Maximizing Holiday Ecommerce Sales

For successful sales campaigns this holiday season, brands relied on creative product content to help drive sales online and off. Ninety-four percent of shoppers abandon a...

Omnichannel Commerce Strategy

When Shoppers Research: Fun and Easy Experiences Win the Sale

Takeaway: Midway through their buyers’ journey, consumers are considering which is the best product to buy based on features, quality, price, and delivery. This moment...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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