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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Is Black Friday Turning Gray?

Yup, Black Friday is getting old. While more than 1,000 consumers surveyed online by Nielsen will be ringing the cash registers today, that's down 2 percent from last year....

Omnichannel Commerce Strategy

4 Key Takeaways for Brands from the new Mobile Mom Survey

BabyCenter recently released the results of their U.S. Mobile Mom survey, and those amazing, indefatigable women continue to shift the ground of omnichannel commerce under...

Omnichannel Commerce Strategy

Meeting Walmart’s Content Spec 2.0 Deadline: Was it Worth It?

Omnichannel Commerce Strategy

Tools for Ecommerce Success: How To Attack Product Content Challenges

Since joining Salsify I’ve spent a lot of time getting to know our customers (I’m fortunate to have the job that I do) and the world in which they operate. In one of those...

Omnichannel Commerce Strategy

The Google Effect: Seizing the Product Content Opportunity

It's been a few weeks since Google announced that it will be launching a "buy" button - and now that all of the initial hype has faded, the reality of what this means for...

Omnichannel Commerce Strategy

Top Brand Questions: How Much Product Content Is Enough?

On a daily basis we talk to brands who make all sorts of awesome products. From sporting equipment to baby supplies to lighting fixtures and so much more. For many of them...

Omnichannel Commerce Strategy

New Data: Detailed Product Information is the #1 Criteria for Buying

Comscore and UPS recently shared the results of some really interesting consumer research that looked closely at online shopping behavior and decision criteria. The results...

Omnichannel Commerce Strategy

Are Brands Taking Advantage of the Omni-Opportunity?

This is a 12-pack box of Coca-Cola. The design, consistency, and timeless nature of the branding have made it recognizable by practically anyone. No matter where I’m...

Omnichannel Commerce Strategy

3 Steps to Using Product Categories to Drive Multi-Channel Sales

Hearing cranky men banter is amusing. But their lack of concern for the difference between two types of bread made me think - who does care about the details of the bread...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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