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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

What Are Extended Attributes?

Retailers have long required their suppliers to provide product attributes in order to support the sale of physical goods. Once upon a time these attributes were primarily...

Omnichannel Commerce Strategy

Handbag, Purse, Pocketbook? Why Your Product Classification Matters

How do people discover your products? Yes, there’s things like Pinterest and Twitter and banner ads and content marketing, and best practices surrounding each strategy. But...

Omnichannel Commerce Strategy

Why Product Information Management Is a River, Not a Lake

Left untamed, product information management can get a little...unwieldly. Just think about a company with one thousand SKUs. One thousand SKUs already sounds like a lot of...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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