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    Omnichannel commerce strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Omnichannel Commerce Strategy
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    9 minute read

    Mind Your Millennials: How 3 Online Brands Earned My Money & My Trust

    They say a picture is worth a thousand words; I say a first-person narrative explaining exactly what compelled a consumer to click "buy" is worth a thousand articles quoting...
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    Omnichannel Commerce Strategy
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    4 minute read

    Is Dialect Affecting Your Sales? Walmart & the SCC say Yes.

    Have you ever been to New Orleans? The food is no less than divine, a true culinary delight. One of the more popular menu items: crawfish everything. Not sure what a crawfish...
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    Omnichannel Commerce Strategy
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    6 minute read

    What Are Extended Attributes?

    Retailers have long required their suppliers to provide product attributes in order to support the sale of physical goods. Once upon a time these attributes were primarily...
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    Omnichannel Commerce Strategy
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    5 minute read

    Extended Attributes Helped Me Find Lululemon Quality at Half the Price

    Living in the information age has left no facet of society unchanged, and the retail industry is no exception: with endless options to choose from, shoppers are using product...
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    Omnichannel Commerce Strategy
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    2 minute read

    Macy's Newest Commercial is Omnichannel Perfection

    It's 2015 people! Time to wake up and smell the Omnichannel. Recent research shows that multi-channel shoppers spend 82% more than their counterparts. Macy's "Buy online,...
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    Omnichannel Commerce Strategy
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    6 minute read

    Salsify Stellar Shopping Salute: Wayfair, You Really Nailed It!

    I'm a bit of a shopaholic. My shopping habit is bad for my wallet, but it's a great asset when it comes to dissecting and sharing the effective strategies of successful...
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    Omnichannel Commerce Strategy
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    7 minute read

    Quest for the Perfect Product Page: Using the 5 Senses

    Editor's Note: This is the third installment of our "Quest for the Perfect Product Page" series. Once you've figured out your keywords and established your voice, it's time...
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    Omnichannel Commerce Strategy
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    7 minute read

    Quest for the Perfect Product Page: Establishing Your Voice

    Editor's Note: This is the second installment of a three part series: The Quest for the Perfect Product Page Welcome back my lovely readers. The first installment of our...
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    Omnichannel Commerce Strategy
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    5 minute read

    The Quest for the Perfect Product Page

    Putting together a compelling product page for an ecommerce site is hard. I know because I used to create them: I'd write the descriptions, choose the images, and approve the...
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