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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

How To Perform a Brand Assessment in 6 Simple Steps

It’s an often regrettable but familiar fact of life, once famously summed up by patriarch Abraham “Grandpa” Simpson in a classic episode of a certain beloved animated series...

Omnichannel Commerce Strategy

Consumer Trend Forecasting: What To Expect in 2023

Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for...

Omnichannel Commerce Strategy

Live Stream Shopping and Shoppable Video: Here’s What Shoppers Want

The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged.

Omnichannel Commerce Strategy

Channel Strategies: Understand and Implement an Omnichannel Ecosystem

Customers want the ability to connect with brands whenever, wherever, and however they prefer. This is omnichannel — and creating an omnichannel ecosystem is now critical to...

Omnichannel Commerce Strategy

Bad Data 101: How Errors Affect Your Business Performance

Data is a major part of business. It tells you who’s buying your products or services, highlights how your business is doing, and offers a potential glimpse into the future.

Omnichannel Commerce Strategy

What Are the Top Ecommerce Challenges for CPG Brands?

Consumer packaged goods (CPG) companies have historically seen success selling in traditional brick-and-mortar retailers.

Omnichannel Commerce Strategy

How Beauty and Personal Brands Can Compete With Up-and-Coming Brands

Stagnation is a concern for any legacy brand, especially in the beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive...

Omnichannel Commerce Strategy

5 Omnichannel Retail Examples of Winning Customer Experiences

If brands and retailers want to keep up with consumers (and competitors), they have to crush their omnichannel retail experience.

Omnichannel Commerce Strategy

Amazon Insights: Breakdown of the Global Amazon Opportunity [Download]

Salsify publishes a new report that breaks down the global Amazon opportunity for brands — and offers tips for scaling operations, optimizing product content, and driving...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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