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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

What Is a Walled Garden?

A walled garden is an exclusive relationship between a retailer and a third party that intentionally blocks a brand’s own ability to work directly with the retailer. These...

Omnichannel Commerce Strategy

Driving Digital Shelf Performance With KPIs for Ecommerce [Download]

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?

Omnichannel Commerce Strategy

6 Tips on How To Simplify the Path to Purchase Online

“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.

Omnichannel Commerce Strategy

3 Ways To Achieve Omnichannel Optimization With Your Commerce Strategy

Omnichannel commerce is no longer the exception — it’s the expectation.

Omnichannel Commerce Strategy

Case Study: How Mars Food France Commits To Sustainable Retailing

In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks. These changes were implemented...

Omnichannel Commerce Strategy

What Are the Biggest Ecommerce Challenges for Brands and Retailers?

The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and...

Omnichannel Commerce Strategy

Salsify's Ecommerce Report Helps Break Down Barriers for Brands and Retailers [Download]

Salsify launches a brand and retailer road map for successfully navigating the continually shifting commerce landscape. Salsify published a new report today, “Breaking Down...

Omnichannel Commerce Strategy

6 Essential Digital Product Performance Metrics for Ecommerce Success

Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. While it's tempting for brands to report on every KPI they...

Omnichannel Commerce Strategy

Why High-Converting Product Pages Are More Important Than Ever

A product page (or product detail page) displays information about a product that helps consumers understand what it is and why they should buy it.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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