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Omnichannel commerce strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

How the Open Experience Alliance (OXA) Is Working Toward 'Commerce for All'

“Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the...

Omnichannel Commerce Strategy

5 Growing Omnichannel Commerce Trends You Need to Know

It’s no secret that the pandemic has altered both the digital and physical world of commerce.Without a powerful presence in the right spaces, retail businesses may feel their...

Omnichannel Commerce Strategy

How to Build a Central Source of Truth for Your Brand

“We need a single source of truth!” is a rallying cry often heard throughout companies. Yet, the idea of “truth” can be abstract and elusive.

Omnichannel Commerce Strategy

Product Page Best Practices for Brands [Download]

The overwhelming majority (86%) of shoppers will pay more for a product when it comes from a brand they trust, according to the Salsify 2021 consumer research report.

Omnichannel Commerce Strategy

The Complete Product Page Toolkit [Download]

Think about the last thing you bought: What made you decide to make the move to buy? For most shoppers, a product page was central to this buying moment. The vast majority of...

Omnichannel Commerce Strategy

Oshiya Savur of Revlon: How Luxury Beauty Brands Build an Amazon Marketing Strategy

Every decade welcomes changes to the personal care and beauty industry. The 1980s embraced neon clothing, voluminous hair, and bold makeup. The 1990s ushered in grunge...

Omnichannel Commerce Strategy

What To Look for in an Omnichannel Solution

Today, all commerce is digital — even when a consumer buys a product in-store. Whether it’s Amazon, your direct-to-consumer (D2C) site, or a brick-and-mortar retail partner,...

Omnichannel Commerce Strategy

How To Implement an Omnichannel Retail Strategy

If changes to shopping behavior over the past several years (and accelerated by COVID-19) have shown anything, it’s that buyers will flock to the most convenient and complete...

Omnichannel Commerce Strategy

What Is Omnichannel Marketing?

Omnichannel marketing is when brands communicate with consumers across the many channels available today using unified, targeted messages and imagery to create effortless,...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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