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Personal care and beauty brands

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Social Commerce

5 Beauty Ecommerce Brands Engaging in Social Commerce

Personal Care and Beauty Brands

Top Consumer Trends in Beauty and Personal Care

What do shoppers want from beauty and personal care brands? While the list is large, the central theme is clear: innovation. As the market continues to shift — and buyers...

Personal Care and Beauty Brands

How Beauty Brands Win With Product Content Syndication

Fledgling, direct-to-consumer (D2C) startups have recently disrupted some beauty brands with generations-long legacies. Select store brands have also unseated trendy,...

Product Page Optimization

3 Beauty Brands Winning With Enhanced Content

Beauty brands have the complex challenge of translating tactile in-store shopping experiences into compelling digital encounters. Shoppers want information about every aspect...

Omnichannel Commerce Strategy

How Beauty and Personal Brands Can Compete With Up-and-Coming Brands

Stagnation is a concern for any legacy brand, especially in the beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive...

Personal Care and Beauty Brands

How Beauty and Personal Care Brands Can Bring In-Store Experiences Online

For beauty and personal care shoppers, there are seemingly endless numbers of product options — and it may seem that every day there is a new viral product hitting the market...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z Shopping Habits vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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