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Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]

At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look...

What Are the Limitations of Classic PIM Solutions?

These days, printing out a stapled pile of travel directions — let alone drafting your route with a roadmap — might earn you some wayward glances from your fellow companions.

Product Page Optimization

How a PIM Solution Drives Top-Line Growth By Managing Product Experiences

Managing a successful ecommerce catalog can often feel like spinning plates — juggling the consistency of dozens, if not hundreds, of different products, touch points, and...

7 PIM Tools and Features to Look for in Your Software

With every new product, technology, or customer demand introduced into the world of ecommerce, the landscape shifts — and the competition gets stiffer. In this complex...

Rob Gonzalez of Salsify: Reflections on the Last Decade of PIM

Rob Gonzalez is Salsify's chief marketing officer (CMO) and co-founder. His team drives market strategy, pipeline management, corporate marketing, retail network development,...

The Future of PIM Beyond 2021

The views and opinions expressed are those of the author and do not necessarily reflect the official policy or position of Forrester, Ventana Research, or IDC.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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