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    Product page optimization

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
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    5 minute read

    PDP Optimization: 3 Insights Metrics for Improving Content Quality

    To win market share, most brands understand that analytics will play an essential role in finding success on the digital shelf.
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    Digital Shelf Insights
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    16 minute read

    Category Breakdown: What Are the Top Brands Using Enhanced Content?

    Enhanced content, also known as rich media on Walmart, helps brands stand out on the digital shelf. Comparatively few brands actually deploy enhanced content, and those that...
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    Omnichannel Commerce Strategy
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    2 minute read

    Home Goods Brand Uses Insights for Triple-Digit Growth in 3 Months

    A midsize home goods provider that markets more than 70 well-known brands to over 30 retailers revamped its digital strategy in 2019 — resulting in a year-over-year sales...
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    Omnichannel Commerce Strategy
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    2 minute read

    VIDEO: How To Improve Your Product Page with Enhanced Content 101

    Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify...
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    Digital Shelf Insights
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    10 minute read

    2020 Ecommerce Shopping Trends

    Brand manufacturers face a continually shifting landscape, but understanding how shopping behavior changes over time can help with navigating these changes.
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    Omnichannel Commerce Strategy
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    6 minute read

    Case Study: How Symmons Industries Cut Time To Market

    Manufacturers have shaped technological innovation and growth since the Industrial Revolution in the U.S. With the rise of the digital shelf, however, some well-established...
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    Digital Shelf Insights
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    3 minute read

    Learn to Optimize Food and Beverage Pages on Amazon and Walmart

    The total grocery market was worth $632 billion in 2018.1 Online sales comprised 4% of this valuation, but are expected to quadruple to $100 billion by 2022.2
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    Digital Shelf Insights
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    2 minute read

    How to Improve Amazon Ad Spend ROI [VIDEO]

    With Amazon’s advertising business set to reach $16 billion by 2021, it’s critical that your brand make the most of any spend by mastering the fundamentals of your product...
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    Omnichannel Commerce Strategy
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    2 minute read

    How to Increase Amazon Sales Rank

    Enhanced content,which you may know as A+ content, rich media or below-the-fold content, is your opportunity to tell an engaging brand story on the product detail page....
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