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Salsify news

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Salsify Joins the New Shopify Plus Certified App Program

With the rise of digitally native vertical brands (DNVBs) and the rapid shift towards direct-to-consumer (D2C) ecommerce in traditional, multi-channel consumer brands, the...

Salsify Launches the 2020 Digital Shelf Virtual Summit

Now more than ever, digital experiences are not only how people learn, but also how buyers discover, research, and purchase. With this in mind, we're excited to announce a...

Salsify and Target Announce New Direct Connection

As the purchase journey continues to evolve, brands must find ways to meet diverse shopper demands for product information quickly. This control and agility are required for

Salsify Acquires B2X Partners Advisory Firm

Today we announced our acquisition of B2X Partners, a leading business to business (B2B) advisory firm for distributors and manufacturers. The Baltimore, Maryland firm was...

Omnichannel Commerce Strategy

How CPG Brands and Retailers Break Down Barriers on the Digital Shelf

By 2025, 70% of consumers will be grocery shopping online. They expect compelling, personalized digital experiences and robust product content. Many CPG consumers already...

Olá Lisboa New Salsify EMEA Office

Today we made our physical expansion into Europe official by announcing the opening of our first international office in Lisbon, Portugal. Coming on the heels of exciting...

Salsify Series A Funding Raises $8 Million From Matrix and North Bridge

We’re incredibly excited to announce our Series A.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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