REQUEST DEMO

Hero Shape

Social commerce

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Social Commerce

How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.

Social Commerce

Social Media Commerce and the Growing Social Shopping Renaissance

What do an office chair, pink pans, and peptide lip treatment all have in common? They all went viral on TikTok, amassing millions of views and sales from shoppers eager to...

Social Commerce

5 Beauty Ecommerce Brands Engaging in Social Commerce

Social Commerce

How To Build a Social Commerce Strategy

Your customers are browsing social media every day. By 2027, Statista predicts that there will be nearly 6 million global social media users.

Omnichannel Commerce Strategy

Social Commerce Benefits for Businesses

Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented —...

Social Commerce

How Shoppable Content Drives Sales and Enhances Customer Experiences

The future of ecommerce is here, and much of it’s happening on social media.

Social Commerce

3 Sports and Outdoor Companies With Awesome Social Media Strategies

Today, billions of shoppers around the world leverage social media channels like TikTok, Instagram, and Twitter to connect with companies and learn more about their offerings.

Social Commerce

7 Viral Examples of Social Commerce From Winning Brands

Consumers spend an average of 144 minutes on social media daily (Statista). Brands have an excellent opportunity to capture the attention of social media users and lead them...

Omnichannel Commerce Strategy

How Your Strategy for Social Media Marketing Can Boost Ecommerce Sales

If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How...

1
2

Most Popular

View all Posts

Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z Shopping Habits vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.