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Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Top 3 Factors for Making the GDSN Work With the Digital Shelf

The Global Data Synchronization Network (GDSN) hasn’t lived up to its potential for the digital shelf. However, this isn’t a fault of the technology — it’s a fault of its...

Digital Shelf Insights

How Often Do Amazon Search Results Change? An Intriguing 6-Hour Study

For brands selling on Amazon, ranking at the top of search can sometimes seem like an impossible task because requirements and results shift constantly. We wanted to see...

Digital Shelf Insights

A Modern Approach to Product Syndication

Every retailer has a different set of requirements for product content, both in the type of content needed and the overall amount. One version of product content isn’t enough.

Social Commerce Is an Exciting New Opportunity for Brands

Social media platforms like Instagram, Facebook, Pinterest, and others are changing the world of ecommerce by simultaneously launching in-app checkout capabilities for all...

Omnichannel Commerce Strategy

VIDEO: How To Improve Your Product Page with Enhanced Content 101

Enhanced content gives you freedom for brand expression, making your products stand out without the traditional constraints of content requirements and ownership. Salsify...

Omnichannel Commerce Strategy

The Dangers of a PIM-Only Approach [VIDEO]

If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer...

Omnichannel Commerce Strategy

How Mars Consolidated its Data to Fuel the Digital Shelf

Mars, Inc became the $35 billion conglomerate it is today by expanding its portfolio and selling some of the biggest brands in the world. However, for every brand within this...

Omnichannel Commerce Strategy

The First Mover Advantage for Food Service | At the Whiteboard

In 2018, for the first time ever, B2B saw more digital purchases than offline sales. For example, 55% of restaurant orders for US Foods came from a self-service ecommerce...

Omnichannel Commerce Strategy

The First Mover Advantage for Industrial Materials | At the Whiteboard

56% of Grainger’s total business was influenced by digital means in 2017. The B2B sector is on the cusp of digital change. Salsify co-founder Rob Gonzalez explains why now is...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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