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Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Whiteboard Video: Continual Optimization on the Digital Shelf

Speed is everything on the digital shelf. With private labels from Amazon and digital upstarts launching daily with faster time-to-market strategies, traditional brands are...

Omnichannel Commerce Strategy

Ecommerce is a Team Sport

In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best...

Agile vs Waterfall Ecommerce

Today’s quick moving markets require brands manufacturers to get their product out to consumers faster. For many this means moving away from a lengthy product development and...

Blockchain for Ecommerce

Salsify co-founder Rob Gonzalez shares his perspective on whether blockchain will disrupt payment methods across the web.

Measuring the Impact of the Digital Shelf | Whiteboard Video

If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale your...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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