Salsify Ecommerce Blog

Ecommerce Marketing

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18 minute read

Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...

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Salsify

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14 minute read

How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.

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Social Commerce

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19 minute read

How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.

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Ecommerce Marketing

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6 minute read

How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...

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Consumer Research

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14 minute read

Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...

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Artificial Intelligence

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11 minute read

Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.

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Consumer Research

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7 minute read

Brand Trust Makes 87% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 87% of them, according to Salsify’s upcoming “2025 Consumer Research” report.

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Ecommerce Trends

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23 minute read

Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers

According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”

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Ecommerce Trends

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8 minute read

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

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