Register Now
REQUEST DEMO
    Popular Topics:
    Ecommerce Trends
    |
    8 minute read

    The Top 10 Consumer Trends To Watch in 2025

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.
    Read More
    Ecommerce Trends
    |
    10 minute read

    Top Ecommerce Trends To Watch in 2025

    2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...
    Read More
    Ecommerce Marketing
    |
    9 minute read

    Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

    Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.
    Read More
    Ecommerce Trends
    |
    6 minute read

    Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot

    Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...
    Read More
    Ecommerce Marketing
    |
    10 minute read

    What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

    First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...
    Read More
    Ecommerce Trends
    |
    14 minute read

    Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

    Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...
    Read More
    Ecommerce Trends
    |
    19 minute read

    How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

    Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
    Read More
    Featured
    |
    13 minute read

    New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?

    There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.
    Read More
    Ecommerce Trends
    |
    7 minute read

    The Future of Household Spending: New Data Shows Who Controls and Influences Budgets

    At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too...
    Read More

    Most Popular

    Subscribe to the Below the Fold Newsletter

    Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.