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    API Commerce Integration

    API commerce integration refers to the process of embedding APIs into business systems to create seamless shopping and brand experiences.

    What Is API Commerce Integration?

    Application programming interfaces (APIs) are the technological bridges that help different applications connect and "talk" to each other. With an API, one application can enable another application to use its services or interface. In commerce or ecommerce, APIs are essential to providing a seamless shopping experience for customers and streamlining workflows for businesses. API commerce integration occurs when brands and retailers embed APIs into their commerce systems and applications. For example, a brand might use an API commerce integration to connect an ecommerce platform to a warehouse management system to sync up product sales with inventory tracking. Alternatively, a retailer might use an API commerce integration to connect a point of sale (POS) with a mobile application to allow customers to seamlessly make purchases from their smartphone or app. In each of these cases — and many others — the API commerce integration helps create a streamlined customer experience.

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