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    Cross-Platform Shopping

    Cross-platform shopping is when a consumer researches, finds, and purchases products using multiple different sales channels.

    What Is Cross-Platform Shopping?

    Cross-platform shopping has quickly become the new norm for today's shoppers. Customers explore brands and products on multiple channels — including website, ecommerce platforms, search engines, social media platforms, and more — before making a purchase. Customers tend to move seamlessly from one platform to the next, so it's imperative for brands to meet them at every step. To win today's customers, brands should create a consistent and cohesive presence across all platforms and use click-to-buy features, social shopping integrations, and other tools to enable shoppers to complete their purchase no matter where they're browsing.

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