Customer Segmentation Models

Customer segmentation models are ways of grouping shoppers based on shared identities or interests, enabling more personalized marketing engagement.

What Are Customer Segmentation Models?

Not all customers engage with a brand in the same way, and not all of them want the same things out of their products and services. That's why segmentation is so critical to brand success. Customer segmentation models refer to the ways brands group shoppers into particular segments based on their interests, needs, or behaviors. By using customer segmentation models, brands can better tailor their marketing and customer engagement initiatives to each group. For example, if a brand uses a demographic customer segmentation model, they might target shoppers in a particular region with marketing messages about their local weather patterns, events, or culture. If they use a behavioral customer segmentation model, on the other hand, they might send an automated email to every customer that's completed a purchase online encouraging them to buy again. Customer segmentation models, then, enable brands to connect with customers in more personalized and engaging ways.

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