Data-Driven Personalization

Data-driven personalization is the process of using customer information to tailor ecommerce experiences to their needs, wants, and behaviors.

What Is Data-Driven Personalization?

In ecommerce, personalization is the process of tailoring marketing, product, and sales initiatives to specific customer needs. Data-driven personalization takes that process to another level by giving a brand or retailer critical insights that can drive individualized experiences. Brands typically use customer data management systems or other technologies that automate the data collection and analysis processes. These systems gather customer data at every stage of interaction, including customer service conversations, online shopping behaviors, and social media engagements. By using data-driven personalization tools to gain insights on customers' needs, wants, behaviors, and demographics, brands can target their marketing initiatives to forge truly connective and lasting relationships with shoppers.

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