Hyper-Personalization

Hyper-personalization is a marketing tactic that uses artificial intelligence (AI) technologies to ensure marketing content is as relevant and personalized for as many potential customers as possible.

What Is Hyper-Personalization?

Manual personalization requires brands to collect customer data and spend considerable time and effort crafting marketing campaigns related to their customers' needs. Hyper-personalization takes much of that manual work off of brands by employing artificial intelligence (AI) to regularly analyze customer behavior in real time. Hyper-personalization solutions can also adjust ecommerce marketing content to connect specifically with particular customers, using their shopping history, behavior, and presumed interests as guides. Brands can use hyper-personalization solutions for conversational chatbots, advertising campaigns, dynamic pricing initiatives, and more.

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