Discount Code Tracking

Discount code tracking is the process of monitoring the creation and use of discount codes that customers use when shopping online.

What Is Discount Code Tracking?

Discount codes are text-based or numerical codes that online shoppers use at an ecommerce point-of-sale to receive a discount on their order. When brands or retailers juggle multiple discount codes across multiple shopping platforms, they require discount code tracking solutions to help them manage and monitor the use of those codes. These solutions can automatically create discount codes based on user behavior, such as receiving a discount on a second order after making an initial purchase. Discount code tracking tools can also monitor where and how customers use particular codes, giving brands and retailers insights into where they engage shoppers. In many cases, these solutions can also flag inappropriate uses of discount codes, minimizing manual error and revenue loss.

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