Email List Hygiene

Email list hygiene is the process of removing inactive or unsubscribed email addresses from a subscriber list to optimize email marketing.

What Is Email List Hygiene?

Email subscriber lists are critical to building an audience for email marketing campaigns. Brands send newsletters, personalized messages, and discounts to subscribers via email. Email list hygiene is the process of keeping that subscriber list as clean as possible by removing inactive email addresses or invalid contact information. Having too many invalid addresses can result in emails being flagged as spam or getting blocked by email accounts. To avoid these issues, brands and retailers should engage in an email list hygiene process regularly, flagging both invalid email addresses and subscribers who haven't engaged in a while. This information can not only lead to cleaner subscriber lists, but also provide crucial information for retargeting or customer engagement campaigns.

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