Evergreen Campaigns

Evergreen campaigns are marketing initiatives that are useable at any time without a clear expiration date.

What Are Evergreen Campaigns?

Marketing campaigns are designed to attract new customers, engage existing customers, and drive conversions by promoting specific products or brand initiatives. Evergreen campaigns can exist at any time because they're not specifically tied to a timely event, season, or limited product. While timely campaigns might highlight a specific time-sensitive sale, holiday special, or exclusive product, evergreen campaigns generate brand awareness by educating consumers on who the brand is and what it offers. Brands can launch these campaigns for as long as they're relevant to the brand's mission and offerings — which could be years.

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