Exclusive Product Launches

Exclusive product launches occur when brands put products on their in-person or digital shelf for a limited time or to a limited group of consumers to increase the desirability of that product.

What Are Exclusive Product Launches?

Exclusive products are those that are only made available for a limited time or to a limited number of people. Exclusive product launches are events in which brands promote these types of products to generate interest and increase the desirability of the product itself. Exclusivity often creates a sense of urgency and even scarcity, which can prompt consumers to make quick purchases. When crafting exclusive product launches, brands often emphasize this urgency through marketing, storytelling, and peer influence. Some brands use custom invitations, place customers on waitlists, or offer bonus products to customers who buy certain items to increase the sense of exclusivity and drive brand loyalty.

Digital Shelf Deep Dive

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.