PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
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Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
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Activation Insights
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GDSN Data Pool
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PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
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Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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An exit rate measures the percentage of visitors who view and click out of a particular webpage after visiting other pages on the same website.
Unlike a bounce rate — which measures the percentage of people who entered and exited a website without clicking through to another page — exit rate measures the percentage of people who exited on a page after viewing others on the site.
An exit rate shows a business which webpages are potentially driving visitors away. For example, if a number of customers are landing on a brand’s homepage, then navigating to a particular product page, only to exit the site altogether, the business could take a close look at that product page: Is the product information on that page compelling, consistent, and accurate? Are the images, videos, or graphics on that page working properly? Is the page loading quickly, and does it give consumers the information they need?
By answering questions the exit rate can pose, the business could make adjustments to the site or send marketing campaigns about that specific product to re-engage consumers who left.