Fraud Prevention Tools

Fraud prevention tools are technologies that businesses use to stop cybercrimes from occurring.

What Are Fraud Prevention Tools?

In ecommerce, fraud can occur in a number of ways and at any stage of the shopping experience. Identity theft, phishing scams, and other kinds of cybercrimes are pervasive today, requiring brands and retailers to use fraud prevention tools to protect their business data and their customers' information. Fraud prevention tools spot potential cybercrimes before they occur to prevent costly data breaches from happening. These tools include transaction monitoring tools that assess credit or debit payments for fraudulent activity, anomaly detection solutions that identify patterns within data to spot fraud, and training programs that help employees identify fraud attempts in their daily work. Fraud prevention tools — when used well and often — can save brands and retailers serious time and money otherwise spent fixing fraudulent situations.

Digital Shelf Deep Dive

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.