Gift Card Management

Gift card management is the process of using technology solutions to create, distribute, and manage physical or digital gift cards.

What Is Gift Card Management?

Gift cards are great tools for generating brand awareness, increasing average order amounts, and expanding customer engagement. But managing gift card programs manually can be challenging for most brands. Gift card management software takes much of that work off of brand teams by creating, distributing, processing, and managing digital and physical gift cards on a brand's behalf. Many of these systems can even provide brands with critical insights, such as the total value gift cards have generated, the estimated time-to-value for outgoing gift cards, and the total amount each card has brought in for upsells and cross-sells. By managing the entire gift card process, these systems save brands considerable time and money.

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