Identity Resolution

Identity resolution is the process of creating customer profiles based on each customer's engagement with a brand across sales channels.

What Is Identity Resolution?

In an omnichannel environment, customers shop across multiple sales and marketing channels before making a purchase. Understanding how those customers move from channel to channel can be challenging for brands. Identity resolution is the process of recognizing and connecting a customer's engagement on one channel with their engagement on another. For example, if a customer reposts a brand's content on social media, and then browses their website, identity resolution technologies can match those behaviors and connect them to the same customer to create an accurate profile of their shopping behavior. This information allows the brand to create better, more accurate, and more personalized marketing materials.

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