Instant Product Updates

Instant product updates are technologies that enable brands to make adjustments to product listings in real time across sales channels.

What Are Instant Product Updates?

Updating product listings or descriptions can be challenging for brands, particularly when they sell through multiple sales channels. Yet, keeping product information consistent across these channels is critical to creating effective shopping experiences. Many brands use content management systems (CMSes) to create instant product updates that can push listing adjustments to all sales and marketing channels in real time. These instant product updates help brands avoid human error, maintain a cohesive brand presence, and speed up the time it takes to get new product information — or new products themselves — into market.

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