Intelligent Search

Intelligent search is a functionality that uses artificial intelligence (AI) to provide accurate, personalized results to searchers.

What Is Intelligent Search?

Traditional search technologies use keywords from a searcher's query to find relevant results. Intelligent search, on the other hand, employs machine learning and artificial intelligence (AI) technologies to analyze search intent and context. As such, this functionality can provide searchers with highly relevant, accurate, and sometimes personalized search results. Intelligent search technologies learn from user behavior and search trends to contextualize search queries within a broader context. Therefore, they're better able to apply and understand keyword synonyms and index search results in real time. What's more, these technologies take user's search history into account to provide the most personalized results possible based on the user's past interests.

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