Ecommerce Search Engines

Ecommerce search engines are solutions that enable customers to easily find products on a website, ecommerce platform, or digital storefront.

What Are Ecommerce Search Engines?

Customers use ecommerce search engines to find products on an online selling platform or digital storefront. To use the search engine, a customer would type a related keyword into a search bar to receive a list of potential products connected to that search term. But for ecommerce search engines to work effectively, brands and retailers must set them up with the right navigational filters. These filters help the website or storefront properly organize products within a catalog and anticipate how shoppers might want to find them. Many brands also use natural language processing tools to enable voice-activated search engines. Customers speak — rather than type — their search query to get related results. Offering these kinds of capabilities on a digital shelf website can help make the shopping experience smoother and more streamlined, often resulting in more conversions.

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