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    Marketplace API Integrations

    Marketplace API integrations are technologies that seamlessly connect ecommerce capabilities to selling platforms.

    What Are Marketplace API Integrations?

    Application programming interfaces (APIs) are technologies that bridge the gap between two disparate systems. They help connect one tool to another without the need for significant manual labor. Marketplace API integrations are those that connect a brand's ecommerce capabilities (a point-of-sale (POS) or a product catalog, for example) to a selling marketplace, such as Amazon or Walmart. With a marketplace API integration, brands get easy access not only to these selling platforms, but also to the customer and selling data that flows through those marketplaces. These insights enable brands to better manage their stock, engage their customers, and grow their businesses.

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