Multilingual Product Descriptions

Multilingual product descriptions are details about items on websites or ecommerce platforms that are available in multiple languages.

What Are Multilingual Product Descriptions?

Ecommerce has enabled a truly global economy, with consumers from all over the world making purchases at their favorite brand websites — regardless of those brands' headquarters. Multilingual product descriptions help support a brand's global reach by publishing product details, such as specifications or usage videos, in multiple languages. Many product information management (PIM) or product experience management (PXM) solutions can enable multilingual product descriptions, which can help ecommerce brands expand into new markets around the world, target specific customer segments, and tailor marketing materials to particular cultures and contexts. As consumers continue to participate in the global economy, implementing features like multilingual product descriptions will become increasingly necessary for brands.

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