Order Fulfillment Automation

Order fulfillment automation is when brands use technology to organize, package, and ship customer orders, reducing the need for time-consuming manual labor.

What Is Order Fulfillment Automation?

As ecommerce businesses scale, fulfilling customer orders can become increasingly difficult. Order fulfillment automation takes much of the work off of human agents by automatically picking, packing, organizing, and shipping products on behalf of brands and retailers. Order fulfillment automation technology is both a logistical and a customer service tool. In terms of logistics, it can streamline the fulfillment process by enabling item tracking and giving brands access to accurate, timely supply chain data. In terms of customer service, order fulfillment automation speeds up the fulfillment process, getting order out to customers faster — and, therefore, boosting shoppers' satisfaction and loyalty.

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