Purchase Frequency Optimization

Purchase frequency optimization refers to strategies that brands and retailers employ to increase the number of times a consumer makes a purchase in a specific time period.

What Is Purchase Frequency Optimization?

Purchase frequency is a customer retention metric that evaluates the number of times a consumer makes a purchase within a specific time period. Purchase frequency optimization is the process of refining engagement and retention strategies to increase the purchase frequency for a particular product or customer segment. Because every purchase is another opportunity to engage customers, many brands use automated follow-up messaging, promotional discounts, exclusive sales events, loyalty programs, and rewards to re-engage shoppers. As a key purchase frequency optimization tactic, remarketing campaigns can keep shoppers in a brand's ecosystem, building loyalty and driving repeat purchases.

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