Real-Time Data Sync

Real-time data sync is the automated process of updating all product or brand data across all channels immediately and at once.

What Is Real-Time Data Sync?

In an omnichannel environment, brands typically sell multiple products across multiple sales channels. When details about a particular product — say, information about its specifications, color options, or materials — need to be updated, the brand would need to manually alter each product listing across each channel, risking errors and inconsistencies. Real-time data sync can eliminate the time needed to manually make updates, while ensuring details remain consistent at all times. Additionally, by using automated technology like a product experience management (PXM) system for real-time data sync, brands can update product attributes or details instantly, ensuring there's no lag time between the needed update and customer seeing the listing. In this way, real-time data sync enables better inventory management, a cohesive brand presence, and a better customer experience.

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