PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
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Webinars
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Engineering Blog
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Return rates measure the frequency or percentage of item returns within a given period.
Because product returns can impact a business’ inventory management, sales, and budgetary processes, it’s important for them to frequently monitor their return rate. Return rates measure the percentage of item returns as compared to the number of units sold.
Keeping a close eye on return rates is particularly important for ecommerce businesses. Because online shoppers can’t handle the product in person, they will sometimes engage in “bracketing,” or buying multiple sizes of a product, for example, with the intention of returning one or more after trying the products on.
That’s why it’s important that businesses consider return rates in conjunction with other sales, marketing, and product initiatives. Giving customers clear, helpful product descriptions alongside images and videos of a product can help them avoid bracketing.
Ecommerce businesses today should make return rate a key performance indicator (KPI), setting a particular percentage goal and measuring regularly to determine their success.