Sales Performance Analytics

Sales performance analytics are metrics brands use to evaluate the effectiveness of their sales efforts and make more strategic sales decisions.

What Are Sales Performance Analytics?

Sales performance analytics are the metrics brands use to assess their sales and marketing initiatives. Common sales analytics that brands evaluate include: - Revenue within a particular period - Conversion rates - Customer lifetime value (CLV) - Sales cycle length - Customer retention rates Analyzing these and other sales performance data allows the brand to more accurately assess the effectiveness of its sales efforts, driving better, more informed sales decisions. To automate the process of collecting and analyzing sales performance analytics, many brands use an intelligence platform that takes care of the heavy lifting for a brand team. These systems integrate with most ecommerce systems, enabling the brand to get quick, clear access to the right sales data at the right time.

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