Search Intent Optimization

Search intent optimization is the process of enhancing an ecommerce website to better align with the terms and phrases consumers type into search engines.

What Is Search Intent Optimization?

Search intent refers to the reasons why a user or shopper types a query into a search engine. This could occur because the user needs an answer to a question, wants to find a specific product, or wants to browse related items before making a purchase. Search intent optimization is the process of refining a website to better connect with a user's search intent. To do this, brands use several strategies, including using analytics to better understand shoppers' search intent, creating a blog and publishing highly optimized articles, infusing keywords into the right places throughout a website to drive traffic, and including enhanced content like images and videos to resonate with shoppers' needs. Search intent optimization allows brands to better answer searchers' queries, which helps retain and engage them long-term.

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