Local SEO

Local SEO is a search optimization strategy that brands employ to improve their rankings in location-based searches.

What Is Local SEO?

To give searchers results that are relevant to their needs and areas, search engines often deploy location-based filters that give results based on the searcher's region. Local search engine optimization (SEO) is the process of using strategies to help improve your position in location-based search results. Say a searcher in Tulsa, OK, U.S., enters "tech store near me" into the search bar. A Tulsa-based tech business effectively optimized for local SEO would pop up at the top of that searcher's results, sending more traffic to that brand's site. To achieve that spot, the brand likely used relevant keywords on their site to indicate their region and utilized the right location-based keywords — such as "tech stores near me" — to rank highly. In this way, local SEO helps brands tap into regional markets and drive brand awareness and customer engagement with local communities.

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