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    Third-Party Seller Integration

    Third-party seller integration is the process of connecting an individual seller's storefront to an ecommerce platform like Amazon or Walmart.

    What Is Third-Party Seller Integration?

    Digital marketplaces like Amazon offer sellers opportunities to capture more customer interest, expand their brand reach, and drive more sales. Third-party seller integration is when sellers connect with third-party marketplaces to create digital storefronts through which they can sell their products.

    Sellers can use application programming interfaces (APIs) to connect their inventory systems, customer relationship management (CRM) systems, and sales solutions directly to an online marketplace. Once integrated, the seller can create and manage product listings on the marketplace and manage all of their sales and marketing channels through on central tool.

    Third-party seller integration, therefore, enables streamlined sales processes, a more expansive customer reach, and increased sales potential.

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